In the wide world of cannabis, 4/20 often refers to the practice of smoking at 4:20 pm on any given day. But, on one very special day each year, we celebrate cannabis with a full day in its honor: April 20th. Keep reading to learn a bit about the history behind the infamous three-number combo in all its variants and some exciting Elevated Hemp Solutions sales news!

Why 4/20 Tho? 

What is so special about this particular time of day and this particular day? And how did they come to be associated with marijuana consumption? Since the first documented use of the expression “420” with all of its implications in the 1970s, there have been numerous theories about its origins. Some even speculated that it referred to a police code. Thankfully, its actual origins are a lot more fun than that. 

Legend – and documented oral histories – tells of a group of high schoolers, calling themselves the Waldos, in California. The year is 1971. The mission: Locate an abandoned cannabis crop. The code for this operation: 4:20 in reference to the time they commenced their activities on each school day. The outcomes of this mission are uncertain, lost to time (though it doesn’t sound like they ever found it!). But, what was the result of this casually-coined term? We all forever have a term, a time, and a day to celebrate our favorite consumable. 

But how did the expression spread from that little California high school to the rest of the world? Through the Grateful Dead, of course. One of the original members of the 4/20 group went on to become friends with the band, sharing his clever code with them and other followers, who in turn passed it around like a freshly rolled joint. 

Holidays on April 20th

Some other excellent holidays on and around April 20th, 2024, offer activities to do in addition to/while consuming your Wisconsin state-licensed hemp. One of our favorites is Record Store Day, which several local Milwaukee businesses participate in with sales, promotions, and live performances. Earth Day is also coming up on April 22nd, and there are tons of Milwaukee-area clean-up opportunities. Finally, April is also Alcohol Awareness Month, so if you’re trying to cut back on your booze consumption, what better way than with our refreshing and relaxing Drift THC + CBD Seltzer?

Celebrate April 20th with Elevated Hemp Solutions  

We have everything you need to celebrate right. On Saturday, 4/20, we’re offering 30% off gummies and topicals and 25% off THC seltzers. Or, if you want to celebrate the OG Waldos way, we’ve got CBD flower and pre-roll options. 

Be sure to tune into 97.3 The Game tomorrow (4/19) between 4 and 4:30 p.m., when we’ll be promoting our products and having a special flash sale that will occur only while we’re on the air! Don’t miss it. 

Never want to miss essential sales news from Elevated Hemp Solutions? Be sure to sign up for our newsletter here. And if you’re already a devoted fan of our work, please consider writing us a little positive review to spread the word! You can follow the QR code below to do just that. Have a happy & safe 4/20!